Influx

Zynga’s S1 filing contains a very candid statement about potential risks to its business. “We rely on a small percentage of players for nearly all our revenues” In a marketing world, where there are a ton of clients who claim they just want to reach “everyone”-...

A report in Mashable yesterday stated that social-gaming leader Zynga had made 14 acquisitions in the past 12 months. That kind of pace is quite extraordinary from what many consider to be a relatively small company- albeit with a potential market cap of $10 billion. It makes you think: 1. Category...

The latest news that Target and Facebook getting together over gift cards for social gaming is fascinating for a number of reasons- 5 to be precise.1. Target demonstrates relevanceThe Facebook association shows that the retailer gets where the world is heading and understands the power of the...

There's a nice piece on All Facebook that takes us through a history of the various incarnations of the Farmville game from it's earliest days in May of 2007 to today.Farmville, Zynga's game wasn't launched until June 2009 and has grown rapidly to reach 10 million active daily users by August of...