According to Matthew Ingram, writing in GigaOm, Instagram, is coming under fire from critics for taking photography away from the professionals and putting it into the hands of untalented amateurs. The critics appear to be slamming the users of the service for sharing the banal elements of their...
Social media expertise is supposedly the most desired skill set in marketing right now, as every brand is scrambling to gain an informed opinion. Therefore, there’s no shortage of information out there to help, but what we seem to lack is an approach to think strategically about the role brands...
While the country seems increasingly polarized around every topic imaginable, it’s almost utopian to think that we can survive in a Facebook-centric world that’s only focused on Friends and Likes. The company appears to have no room for enemies or dislikes, which has basically left the door...
Brands love their fans and often want to do everything it takes to keep them happy. When it comes to social media, it’s really important to keep up the element of surprise to capture your fan’s attention and to present them with an idea that makes them feel truly valued and special. If you...
Marketers are just getting to grips with the reality of Facebook’s power and are obviously eager to capitalize on it. However, the bigger it gets the harder it seems to go beyond eyeballs to develop something meaningful in terms of a deeper relationship with consumers. It’s very easy for...
Here's a brief element of some nice research done by IBM, who went out last year and explored global consumer expectations of social media and contrasted those with the reasons executives believed consumers followed them on social sites. The results are startling...Consumers want...To buyTo...
Everyone loves Facebook, it's now even the darling of Wall Street. With its 600 million users and a 70% penetration of the US population, it's a media giant. However, in terms of the sophistication in which brands are using Facebook, we are at an embryonic level. As Callum Sunders points out in his...
There was a time when independent movies and music occupied a niche, it
was the world that wasn't part of the mainstream and it was where you
went to look to find the cool stuff. Sometime around the mid-90s all
that changed and independent became mass.
The same thing is happening in the world...
I just spotted this Tweet from NPR.
"What it feels like to be bitten
by an army ant.....(by our guest
tomorrow Mark Moffett aka @doctorbugs."For anyone tuning into the stream of posts from NPR, this is just one Tweet of hundreds that get sent out a week and it seems all...
BBH has a new campaign out in the UK for Barclaycard touting ease and convenience of payment, but what struck me most was the URL they use at the end of the spot, where instead of the corporate dot com address, there's a Facebook url. This is a clear sign of the move away from corporate web...
According to Campaign, VW is looking for a social media agency in the UK. This will add another partner to the company's already expansive communications roster, add incremental fees and mean there's more to manage and co-ordinate. In a an environment where budgets and resources are being...
Steve Rubel suggests that we might be approaching the end of the media website as news and media organizations simply plug straight into the social media universe, rather than having dedicated sites."Conceivably the next great media company will be all spokes and no
hub. It will exist as a...
Social media is what many brands want a part of, but very few have made it.On the surface, it seems simple, but dig a little deeper and you come across a myriad of complex political and structural issues that are standing in the way of success. It seems there's probably a role for consulting...
It's now clear that viral and social media has reached something of a threshold that it's now fair game for specialists to thrive in the marketplace. Both areas have won over the the client cynics and now mass brands are eager to explore new venues in these domains.Looking at the world of viral, it...
From the FT..At Dell:"Bob Pearson, former senior vice-president of
corporate communications, became vice-president of communities and
conversation for Dell in 2007.." "He now has 45 people working for
him..." "The core team works on “blog resolution” – trawling the web...