Influx

This might be the start of some kind of series with the idea being to fish out from the internet universe’s thousands of headlines that come to our attention every week, a handful that seem strike us as especially interesting. 1. New York Times adds 281k digital subscribers last quarter via...

Red Bull is one of the iconic challenger brands. A brand that's managed to maintain its street cred over time with smart communication and a finely focused understanding of what its brand stands for. However, Red Bull has been a "one trick pony"- extracting more and more from a single SKU and...

Pepsi just launched an interesting new initiative in the UK with a very selective introduction of Pepsi Raw- a natural version of the cola. It's a step in the right direction; a new on-trend formulation instead of yet another flavor or diet variant, but the ambition appears weak. It's only being...

When a financial analyst announces that he recognizes the impact of one of your recent product launches, but is concerned that it's not enough, your brand has a lot of work to do."While the current success of the brand (Coke Zero) in volume terms is beyond dispute, we do not believe it is enough to...