Slate has a good story, although we've heard it before, about Starbucks and the independent coffee store. Contrary to popular imagination, Starbucks has helped grow the coffee house business for everyone. The article states:"According to recent figures from the Specialty Coffee Association...
Great post by Meg Hourihan on her personal Starbucks experience."As I stood there in line, taking in the rug, gold gilt mirror, and plush armchairs in one corner, and the mid-range restaurant upholstered booth in the other, I realized what had made this Starbucks different: It had developed the...
I’ve written quite a few posts about the paradox of ethanol; the idea that it appears a seemingly powerful alternative fuel, but one that comes with significant knock-on impacts to the global food supply. However, I am no expert, so I decided to track one down for an interview to learn more....
Post the leaked Schultz Starbucks memo, Daniel Gross wrote a great piece for the LA Times, about brand expansion. He talks about the frenzied desire to expand brands faster than their DNA can tolerate and highlights some examples of brands that have expanded slowly. "But the Schultz memo is...
- 1
- 2