January 19, 2012
One thing Apple has taught us over the past decade is that there can be such a thing as “mass cool”. Originally, cool was found in niches and pockets and sub-cultures, cool was divisive and it sorted people out; there’s were cool things and then the stuff that everyone else had,...
October 30, 2011
Could we be looking at the real transformation of TV in the next 24 months with Google and Apple both with big plans? Google is first out of the gate and just this week made a couple of very big announcements: 1). Unveiling a line up of new channels on the YouTube network which involves...
August 25, 2011
If you happened to turn on CNBC this morning or any other news network, the news of Steve Jobs’ departure from the top slot at Apple was presented as massive news. The journalists and analysts struggled to find words to describe his impact on the world of business and culture as a whole. There...
August 11, 2011
HTC is trying hard to find the right route forward in the complex and challenging world of mobile phones. This is an industry that has the power to make or kill brands in what seems like a flash; just look at Apple, Nokia and Motorola as examples. HTC is been one of the lucky ones- it has managed...
July 19, 2011
One of the most appealing aspects of the proliferation of new technological channels has been the ability for content creators to allow their content to be accessed on new these new formats. The traditional hardware of old has now given way to multiple increasingly mobile forms. However, the simple...
June 18, 2011
Forbes covers some of the highlights of a recent WSJ article that explored the secrets behind the success of the Apple store. It basically comes down to a few simple thing- having a powerful brand has to be key, but control and attention to detail follow closely behind. “Apple’s control of...
March 3, 2011
Netbase is one of dozens of companies that measure social media. They out together a handy graphic to measure what they define as "brand passion" based out of social conversations.What's interesting to see in the tech space is how not unexpectedly, Apple and Twitter dominate the passion zone and to...
March 3, 2011
Aside from Charles Sheen, the news of yesterday was the launch of the second iPad. Apple continued to demonstrate their ability to surprise us by launching a device that was lighter, faster and thinner than the original, the ability for video communication and a clever case design. Sarah Rotman...
January 11, 2011
Next Wednesday, Rupert Murdoch and Steve Jobs will announce the launch of the iPad newspaper, "The Daily". It's a venture that the Australian, Murdoch has already reported to have sunk $30 million into, at a time when the future of newspapers is being questioned and even the magazine publishers,...
December 16, 2010
We already know the massive leap that was made with the introduction of smart phones to the market, but it now appears our phones are about to become even smarter.LG are scheduled to launch their Optimus 2 into the Korean market next month and Europe shortly after. This phone has basically the same...
November 2, 2010
The missing link in the coming mobile revolution is the payments piece. Various people and players have been struggling for years to come up with a solution that works across handsets, networks and operating systems. Then there's the issue of security and making sure that everything works as...
September 9, 2010
When your brand is powerful and iconic, others do the marketing for you.
Apple may spend hundreds of millions a year promoting its brand, but it's often the work of the "crowd" that generates the most attention. Take a look at the work of the iPad orchestra. The iPad Orchestra from Alex...
July 26, 2010
Research work by Christopher Hsse and his colleagues at University of Chicago has revealed some interesting traits about human behavior; namely that we are naturally inclined towards idleness to conserve energy, we would rather do nothing, but we are happier and less bored when we are busy....
July 14, 2010
This app from GE is a great example of a utility that should be able to drive incremental business for the company. Bulbs are a boring category, you buy them when one burns out or when a wave of environmental guilt hits you. Bulbs become more relevant when we think about the light they provide and...
July 9, 2010
We are hearing reports of 11% CTRs for the first wave of Apple iAds that have appeared on various applications, then there's this from foursquare.." our friends at Monique’s Chocolates in Palo Alto have acquired over 50 new customers and saw well over 100 redemptions as a result of running a...
















