One of the more colorful aspects of the 2.0 world of blogs and unbridled consumer creativity is finding the occasion when a random individual picks on a brand, creates a space to play with it and stretches it above and beyond the original attentions of its owners. A great example of this is...
Although it's hard to gauge the real sales numbers for the iPhone, people are talking about 1.2-1.4 million, I thought it would be interestng to look at the "noise" the launch generated and compare it to other cultural events. The tool I have used is Google Trends which looks at data for search...
Borders Books and Music, one of the largest bookstore chains in the country is trying to find new sources of revenue by bringing new experiences to its stores.These experiences include: mixing and burning CDs, creating photo books, building family trees, all at computer stations, the store is also...
Apple's website is now celebratating the Nobel Prize success of its board member Al Gore. Could this be the prelude to something more?Apple products with less packaging and greater energy efficiency?orA line-up of Gore edition solar powered iPod Shuffles?Tip from Ben@Noisy Decent GraphicsPosted by...
Nokia dominates the global handset market- in Q2 2007 the company sold 100 million phones and holds over 35% of the global market. However, it’s been something of a sleeping giant, it hasn’t had the coolest products or image that Apple possesses, but could that be about to change? In...
Obviously, Influx has been tracking Apple's sales trends like everyone else, but with an estimated 700,000 iPhones sold in the first weekend, we felt we had to respond.We know there's a big correlation between Influx Insights readership and iPhone ownership.We've responded by making Influx...
Nokia and Microsoft now have armies of anthroplogists scouring the globe for insight into how people communicate and use technology. "As an ethnographer for Microsoft,
Donna Flynn uses her training as a Ph.D. in archeology to analyze how
ordinary folks from London to Beijing make daily use of...
The millions of dollars of free airtime and cult like fans contributed to a perfect opportunity for causes and individuals to hijack Apple's primetime. Some examples:Hats off to Johnny and the crew at Anomaly- they lined up in NYC for phones to auction for charityRobert Scoble proved himself to be...
"So far, the throngs of iPhone-demanding
humanity beating on the glass shells of Apple Stores across the globe
haven't materialized -- at least not here in Apple's backyard. At this
point, the line consists of about one woman, four gentlemen, and three
clowns."Via EngadgetPosted by Ed Cotton
There’s no doubting the functional power of iTunes software, but it plays second fiddle to the more powerful and dominant iPod. Now it looks as if Apple would like to beef up the iTunes brand a little more. No 9 on Influx's prediction list for 2007 is happeningIn the UK, Apple...
In the last week, there have been a couple of really interesting developments in the world of media. - New media entity Facebook, run by a 23 year-old, opened up its API to third party developers.- Old media giant, CBS purchased Wallstrip, Last FM and opened up its video content to broad...
We are fast moving into a world where "touch" becomes the "way" we control our devices and our computers. Much like Tom Cruise in the movie, The Minority Report, we will use our hands and fingers to manipulate data, just like this video shows.Apple's iPhone is going to be the first mass...
A couple of days ago, Influx discussed the potential for brands and retailers to add experiences to their offering. In the piece we incorrectly classified Apple as a pure brand retailer with no brand experience elements. We are wrong most of the stores have classes and group training. Which adds an...