Influx

Hotel giant Marriott has finally woken up to the changed world and wants to capitalize on the consumer's desire for unique experiences. Ian Schrager, who's spent a good part of his life pushing against the grain of conformity, will be Marriott's partner and guiding light in this new venture.The...

Many brands jumped onto Second Life because of the PR impact; there was a time when a mere appearance in the virtual world guaranteed a story. Brands were attracted because for limited out of pocket they could break through and garner attention. Obviously, things have moved on a little and the PR...