Influx

Most of the time creative competitions follow the typical blue sky approach to issuing a challenge; they don't tend to define parameters or any kind of real brief. Creatives then have the huge task of narrowing their thinking down to something meaningful and strategic. You see this a lot with...

Steve Portigal runs Portigal Consulting, a company that helps clients develop smarter thinking by bringing together user research, design and business strategy. I spent some time talking to Steve about his overlapping world of strategy and design.Steve's client list includes the likes of Nestle,...