Influx

Adidas are experimenting with an interesting piece of technology to enhance the store experience-called Adiverse. It’s basically a massive database of content that allows potential shoe purchasers to access a lot of detail about shoes. It goes deep very to include-media assets and even...

Blue Cross Blue Shield of Florida is a health insurer with its own store, Florida Blue, in Jacksonville.It's been created and staffed to help explain products and help move people closer to BCBSF's brand of health insurance. It's a smart move because despite being its importance, it's an area that...