November 11, 2011
As the economy fluctuates and there’s no clear direction, US shoppers are now developing and enhancing their coping and survival strategies. IRI has done a tremendous amount of work to understand how consumers are adapting to the economic landscape and how their behavior is being transformed....
January 16, 2008
At the end of the last century, every brand was rushing to participate in a new form of commerce, e-commerce.With everyone shopping online is there now more of a value on the real shopping experience? Is the retail-shopping environment, one of the most popular pastimes of global consumers, the...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
