Influx

The full merging of brands into the social media space is now going to happen with Facebook's new initiative around sponsored stories. This means that your interactions with brands on the giant social network get turned into ads which get shared on the network. This development marks the point when...

There are a couple of interesting examples of the emergence of Twitter as a tool for creative collaboration.Mike Skinner- a UK musician and the man behind The Streets, is actively using Twitter as a tool for song ideas and inspiration as The Guardian reports."The new Streets website – which...

It's been said that there are only 7 available plots and many have tried to reduce storytelling down to is barest essentials. However, the power of the story knows few boundaries and we become sucked in and seduced by the twists and tales in the narrative as characters reveal themselves and story...

While we are dazzled by the new technological options available to us and the last weekend we've all been deluged by iPad news, it's very easy to forget that stories lie at the heart of everything. The iPad will succeed or fail based on the ability of content creators to tell stories using the...

This American Life, the NPR series has made a move into the world of TV with a series on Showtime. Here's a clip of a story with art by Chris Ware, which is fantastic. It's a great piece that shows how memory plays tricks with us and how two people's version of an event can be radically different....

These days, every brand expert is talking about the power of storytelling. There are many reasons for it, not least, the desire to inject more humanity into brands. The problem is that storytelling is like a game of poker, because a better story can always come along to trump yours. Let’s...