Influx

It's been said that there are only 7 available plots and many have tried to reduce storytelling down to is barest essentials. However, the power of the story knows few boundaries and we become sucked in and seduced by the twists and tales in the narrative as characters reveal themselves and story...

There's a big push around the idea of craft and it's manifesting itself everywhere, especially in food. This is a movement against the sameness of mass production,the lack of humanity and personality inherent in these products. This film by The Scout about Mast Brothers Chocolate is really well put...

While we are dazzled by the new technological options available to us and the last weekend we've all been deluged by iPad news, it's very easy to forget that stories lie at the heart of everything. The iPad will succeed or fail based on the ability of content creators to tell stories using the...

Most retailers and brands  that use catalogs think of them purely as the equivalent of store space; they load it up with products and items for sale and never get to romance the brand or tell stories. Even great brands like Ikea tend to miss this opportunity. One exception to the rule is the...

This American Life, the NPR series has made a move into the world of TV with a series on Showtime. Here's a clip of a story with art by Chris Ware, which is fantastic. It's a great piece that shows how memory plays tricks with us and how two people's version of an event can be radically different....

These days, every brand expert is talking about the power of storytelling. There are many reasons for it, not least, the desire to inject more humanity into brands. The problem is that storytelling is like a game of poker, because a better story can always come along to trump yours. Let’s...