Tiny brands have always had a tough time getting their message out, they have been hampered by an inability to afford the media and often lacked the creative firepower that can create an impact. Think slideshow ads in movie theaters. Obviously, it’s still tough, but with lower technology costs...
Last Saturday I was fortunate enough to attend a "Crash Course in Sustainability" put on by the Center for Sustainable Design Studies at the Pratt institute. It was great to hear presentations from- Smart, Fuse Project, BBMG and various Pratt faculty members. Here were some of my key highlights.1....
Coca-Cola has announced it's making chairs out of old PET bottles and aluminum cans and instead of giving these chairs away to high schools in return for vending rights, it's decided to sell them to the unhappy hipster crowd. Interestingly this is just one item from Coke's line of "sustainable...
John Thackara was as provocative as ever in his recent talk given to the School of Visual Arts in New York.Thackara believes that the world's creative people need to face up to the realities of sustainability and not just pay lip service to the concept. He stated that the idea of "new" is fast...
Puma has stolen a march on their bigger rivals by coming out with an interesting initiative around packaging. By working with Yves Behar's, Fuseproject, Puma has come up with a nifty solution to reduce much of the waste from shoe packaging. It's highly likely shoe production has a bigger...
We've been sold on the whole idea that we need a constant supply of the latest and greatest. Whether it's gadgets or clothing, many of us seemingly don't want to get caught with last year's model. What if there was a new way to buy and a story based on longevity and durability? Howie's has made a...
Last weekend's Financial Times has a good piece written by the editor of Country Life, giving us ten ways in which homes are going to change. Obviously, this refers mainly to homes for the wealthy..Here's the list in brief..1. More privacy because of increasing populations2. Greener- less reliant...
Many thanks to all who attended this evening's event, to Eric, Hillary and Josh of Method who helped make it happen and of course, to Dawn for being the star of the show. Dawn brought to life some of the challenges of pushing sustainability in a world that doesn't quite yet understand what it is...
Stiven Kerestegian is a sustainable designer who lives in the South of Chile where he is involved in several projects most of them related to sustainable design. He's also a partner in a full service production and design studio in Santiago and a sustainable product company Essustainable.1. Briefly...
The other day, Piers at PSFK posted an angry editorial about CES.
"Another year, another electronics and gadgets conference that is out of
whack with modern concerns around sustainability and the planet. The C.E.S.
is an arrogant refusal to admit to the problems the electronics
industry has...
Of course this is right on, but the definition of (what's BETTER?) obviously needs a few more store windows to define.
Spotted on a store window on the Lower-East side of NYC.Posted by Ed Cotton
Nathan Shedroff is a graduate of the Presidio School of Management's Sustainable MBA
program. He presented recently at the International Council of Societies
of Industrial Design conference where he highlighted the problem with design and designers. His presentation highlights the massively...
For years, the Hartman Group has been one of the country’s leading market research authorities on the consumers’ relationship with all things natural and green. They recently published a report on “Sustainability”.Firstly, they researched the term itself and found it has...