Influx

There's a lot of buzz for this viral video from VW (currently close to 2 million views on YouTube). It's clever and entertaining, but I keep wondering why it is we like it and I can only assume it's because it shows a brand really going out of its way to make people's lives more fun. You could hire...

It’s interesting how brands are starting to embrace the broader lifestyle concept surrounding the environment. One tactic to broaden the idea is to partner with other like-minded companies to generate a halo effect. Saab, a company not necessarily known for its green credentials, but is now...

The well-known Swedish fashion company H&M enters a new phase. H&M always followed the same route: cheap trendy fashion. Now they enter a new phase. By buying the upcoming Swedish fashion company Fabric Scandinavien (behind brands like Sunday Sun , Cheap Monday . HM enters a new role as a...

Sweden is a country that’s been on everyone’s agenda for the past few years. People have been marveling at the entrepreneurship and creativity coming out of the place, which is due to the deep pool of talent and the emergence of a new “can do” attitude. In the last year or...

Observers of the media and entertainment scene understand the tremendous power of torrent sites to wreck domestic havoc for the networks. It’s well known that 720p copies of Fox’s 24 find their way onto torrent sites 20 minutes after the show goes off the air.However, most people tend...