November 7, 2011
Adidas are experimenting with an interesting piece of technology to enhance the store experience-called Adiverse. It’s basically a massive database of content that allows potential shoe purchasers to access a lot of detail about shoes. It goes deep very to include-media assets and even...
October 29, 2011
Microsoft has put together a fascinating video that imagines our new mobile future. It’s a future where we connect to intelligent touch screens of all sizes. It suggests a world where data flows seamlessly and where there’s enough intelligence and power built into these devices help us...
August 19, 2011
The last 24 hours in the life of HP has been dramatic.. - They reported poor results - Talked about pulling out of PCs - Walked away from Web OS- and then changed its mind - Acquired a UK software company for $10 billion The effect has been to devastate the company’s share price (down 20%...
March 29, 2011
The two charts above show some interesting snapshots- the first looks at when users of Read It Later "save" their articles and the second shows when their iPad user base are reading the articles. While many might think reading is going the way of the Dodo, some recent data suggests that tablets and...
September 9, 2010
An analyst at UBS wrote this in a report yesterday.“Sales
of traditional notebooks appear to be feeling pressure from the iPad,
causing a scramble by vendors to launch iPad-like tablets... We believe
that a majority of this impact is occurring on the lower end of PC sales
as the iPad is...
April 13, 2010
Traditional magazine art directors seem to love the iPad because it respects the classic rules of the grid and pagination. When we see examples of future concepts for tablets, most of the time they reference the physical magazine and just build interactivity around it. This is because the tablet is...
January 31, 2010
While Apple's iPad has been the subject of a lot of attention ranging, from ridicule and mixed reviews. The spin suggested the iPad would usher in a new era for those in the publishing business by creating another medium for consumers to experience print. However, the promise suggested by Apple's...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
