September 24, 2009
I was lucky enough to get to hear Timothy Childs, the co-founder of chocolate company TCHO, speak at an event last night. While TCHO isn't in any position to threaten the likes of Mars, Cadbury and Hershey, it's using it's tiny scale to hack the industry. Its approach to everything has been to...
August 27, 2008
TCHO is a San Francisco start-up, but it's not in the tech space, instead TCHO is a chocolate company, but one with a difference. It's trying to create a new model for the category and business.Here's what it's doing. 1. It's bringing real science to food2. It's selling beta product to be tested in...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
