October 15, 2010
There's nothing that makes people in marketing more nervous than handing over control to the consumer. The idea is that they (consumers) are supposed to listen obediently to everything they are told and like good "puppies" act only on that information. Of course, this is complete fantasy, but the...
August 25, 2010
Technology Review has a great article that gets inside the world of 4chan and its founder Christopher Poole to reveal a world where anonymity is prized, anything goes and there is no history. It's a place where the ugly side of the web that many want to censor is free and rampant and is in many...
April 12, 2008
I am interested in the idea of brands delivering something in their products that I am terming- malleability. Meaning, do they allow themselves to be easily adapted and changed for new uses?This is basically hacking. The Wii is one of the more interesting ones of the moment because of its cultural...









