Influx

Some of the best and most powerful communication ever created was the work that put Big Tobacco to task. It created an enemy that everyone could rally against and presented its role and connection to the changed health and lives of individuals in an emotionally powerful way. We must remember that...

With legislation coming down hard on the tobacco industry, its options for marketing are becoming tougher and tougher. Pentagram recently took a look at what this could for cigarette packaging and communication in the future. Here's one of the pack designs.Posted by Ed Cotton