June 12, 2008
It's the writing. Innocent Drinks get it right over and over again and while there are many wannabes, these guys live the brand and can legitimately do this "matey" stuff. Below is some copy from the latest email encouraging people to attend the brand's Village Fete (of course, another great...
April 1, 2007
Over at Gristmill, there's a post discussing the response of GM's Bob Lutz,to a form letter that chastizes the company for its lack of progress in alternative or hybrid technologies. Lutz's response is priceless. It's candid and real. From: bob.lutz@gm.com
Sent: Monday, March 26, 2007 3:50...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
