Influx

Product demonstration is the oldest form of persuassion in the business, but back in the day it was usually faked in some way. In the days of taste challenges and whiter washing you never can knew if the advertiser was playing with the audience. There was very little that was transparent about it....

There was an interesting story yesterday about BBC's Top Gear teaming up with Polyphony, the creations of the racing video game Gran Turismo. The deal involves Top Gear providing program content for the new Gran Turismo channel (I assume this is part of an extended TV network that Sony Playstation...