Influx

Graydon Carter's letter to Vanity Fair readers this month examines the notion of fallen brands."It is a fairly time-and-tabloid-tested theory that those at the pinnacle of their fields generally follow one of two distinct behavioral paths. Those in the first group think they operate in a success...

It takes decades to create a reputation and only a few days to destroy it, Toyota is the latest brand to be falling into the death spiral with a massive erosion in its equity. Something that it's key competitors can only be extremely happy about, especially when a number of the players including-...

At last week's LA Auto Show, "Green' was the dominant message, it was almost a case of being too much. Green slogans plastered everywhere, big press conferences where 68mpg fuel cell cars were being launched (but only 3 units would be available and there are no refuelling stations) and then there...

Manager of Consumer-Generated Media is a similar role to Community Manager, but with a slightly differently title. Bruce Ertmann does this at Toytota, where he manages the blogs and montitors the webwaves for chatter and more. "My office has a bank of 16 monitors and I sit in here, surf the...