June 7, 2009
The recent NYT article on sales trends at Home Depot and Wal Mart has some great clues into how consumers are changing habits in the light of economic downturn.1. Food stays on the list, clothes and furniture don't2. People are trading down to private label3. People trading down the protein ladder...
July 7, 2008
As Starbucks beats a retreat from several main streets and malls, it's relevant to point out the perils and dangers inherent on the "Starbucks Model". Building out a single concepts at a rapid rate has been the formula that's grown many a successful American enterprise. However, Starbucks was one...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
