Researchers at MIT have been investigating the world of 4chan- the online forum populated and popular with young males. In the study they uncovered some facts about the lifespan of threads on the site. 3.9 minutes was the average based on their calculation. This is obviously an extreme example of...
Transmedia is a term that’s been around for the past three or four years; developed as a piece of thinking by Henry Jenkins over at MIT, it’s been making regular appearances in media and strategy presentations. Like all theories born in academia- once you get it, it makes sense, but it...