Influx

When Facebook becomes a public company-it’s obvious that it will be forced to generate ever increasing revenues from its user base. The only way the company can deliver these revenues is by selling more advertising and making more money through user transactions. The advertising issue is key-...

Edleman has just released its latest Trust Barometer and it makes for an interesting read as trust levels in business and government seem to be in decline worldwide. The only improving sector appears to be media. Looking forward to the future, Edelman’s report indicates that business needs to...

The News of the World saga in the UK is an amazing tale of the tolerance of a public for questionable business ethics. While the polls suggest the public trust business and the media less- they are still unlikely to take action-unless something extreme happens. People are still buying gas at BP and...

The latest data from Edelman's Trust Barometer makes for a compelling read. As the chart above illustrates; banking seems to be suffering something of a trust crisis, while technology and automotive appear to be doing much better.It's clear that banking needs to follow more in the footsteps of...

In a world where it's hard to know who to trust, a chasm has emerged where Americans appear to lack trust in the critical institutions that they've depended on for decades, government and big business. The erosion of trust in government has been long-term, but has accelerated rapidly in recent...

Edelman has just released it's annual survey and to prove it seems to be measuring the right things, the data it uncovered on banks is astonishing- their trust rating has plummeted like a stone- from the 3rd ranked sector in the US to the 9th and a rating drop in excess of 30 points. Looking at...