Influx

UK department store retailer John Lewis was crowned marketer of the year, for the second year running, by The Marketing Society. It’s just reward for the brand’s commitment to re-engineer itself to be relevant to today’s shopper. The brand has been determined to re-position itself in a...

UK retailer Marks and Spencer is a strange hybrid; it sells both food, homewares and clothes which means it faces tough competition from a number of different players. Keeping the brand relevant and differentiated is critical and to do this the company recently announced a plan costing close to $1...

Richard Branson has just announced plans to launch a high street bank in the UK by 2011. It's likely Virgin will acquire a player to make this happen. On the surface, it appears there could be a better time for Virgin to enter the banking sector. A time when the credibility of the established...

Posted by Ed Cotton

A new pilot study from POPAI looks at how UK shoppers engage in retail marketing at Morrisons and ASDA/Wal-Mart stores.It reveals just how challenging the battle for consumer attention has become."534 shoppers enter the store per hour; shoppers are exposed to 1.6 pieces of marketing materials per...

At one time, Heineken was the UK's best selling lager, much of this success was down to Lowe Howard Spink's memorable advertising campaign and the tagline- "Refreshes the parts other beers can't reach" that was known by every Brit. However, by the early 1990s, the brand had started to falter, it...