Influx

There’s the whole idea of getting consumers to create content for your brand, which is pretty pervasive right now and it’s usually forced onto people by an agency or a crowd sourcing house. Most of the time it doesn’t really feel right- OK ideas emerge and you never really know...

As the advertising industry falls more and more in love with black boxes, terabytes of data and predictive models, it could be missing out on the one thing it needs to encourage, the random. One of the non-fiction books of the year is Nicholas Taleb’s Black Swan, which examines the...