Innovation is a much used word, but when it comes to the giant corporations who manage power brands, it's become ingrained into their work practices and drives much of what they do. Unilever is a great example of a company who pays a lot of attention to innovation and not just lip...
The mobile ad platform has been with us for years and given the ubiquity of phones, it seems logical that they agencies and their clients should be using the channel to connect with the audience. It just too important to ignore and too obvious to be defined as innovative.However, for big...
At a time when product performance now trumps marketing spin, Unilever's Chairman is looking for more product innovation from the giant multinational. According to an interview in the Times of London. "Michael Treschow thinks there is not enough “wow” at Unilever.
The Swedish chairman...
The latest offering from Dove. Posted by Ed Cotton
At this year's Cannes Lions, jury wanted to show the world of advertising has changed, so they and gave the Grand Prix to Dove’s Evolution spot. The effort was rewarded for two reasons:1. It shows that there’s life beyond the 30sec television spot.2. ...