November 10, 2010
Urban Outfitters is a very disciplined brand, that's stuck to what it does well and weathered the storm that's knocked many a retailer, backwards.They know who they are, who their audience is and make sure they are always in touch.The image above shows the site of a new store being developed by UO,...
May 22, 2007
Urban Outfitters will launch a new concept next year designed to appeal to men and women
interested in a creative, sophisticated experience. The idea is to fuse the home and the garden into a single experience inspired by the "Greenhouse". The stores will be free standing and sell home and garden...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
