Influx

There’s the whole idea of getting consumers to create content for your brand, which is pretty pervasive right now and it’s usually forced onto people by an agency or a crowd sourcing house. Most of the time it doesn’t really feel right- OK ideas emerge and you never really know...

We are now pretty much done with the whole idea of consumers making ads, at least in the mass sense of the big competitions and contests. No doubt they are still going to happen and consumers are going to still go off on their own and create gems like the Apple iTouch spot and manage to get...

In those long past heady days of 2006, there was talk amongst some analysts and bloggers that the creators of user-generated content would be getting paid lots of real cash for their hard work and effort. There was a school of thought that said some of the billions should and might be shared...

The great hype machine rolls on with the user generated content phenomenon. It seems these days every consumer interaction with a corporation creates user generated content. The catch all phrase has now reached such ridiculous levels of overuse, it's rapdily becoming meaningless.Contests have been...

The New York Times reports today on some of the problems brands are having with user generated advertising, the biggest problem of all is getting great ideas. “But these companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming...

Welcome to the wild new world of Web 2.0.Digg has been trying to stop its users from posting the code to break the encryption on HD-DVD discs for sometime. It made a decision to pull down posts which angered the community and all hell as broken loose. Clearly the community is the brand and it has...

Bill Tancer of Hitwise recently presented some interesting stats on participation levels on Web 2.0 sites, his research found that only .16% of all YouTube visits were to upload video and only 0.2% of Flickr visits were to upload photographs. As we are in the “Participation Age” there...