Influx

This app from GE is a great example of a utility that should be able to drive incremental business for the company. Bulbs are a boring category, you buy them when one burns out or when a wave of environmental guilt hits you. Bulbs become more relevant when we think about the light they provide and...

While most of the leading applications on Apple's 30,000 plus store are games, the company is keen to inform us that there's lots of meaningful things you can do with your iPhone. This ad? (below) does a great job at highlighting all the recession-busting applications that you can get for your...

R/GA's Nike+ site, although created in 2005, has been much heralded this year as the gold standard in "Brand Utility". It has been the marker to judge this new hybrid world between the banner and the website, sadly, nobody, not even R/GA has come close to the excellence of the Nike site. So, while...

We are rapidly moving into a landscape where there will only be two models of marketing communication.1.    An entertainment based model where marketers work hard to breakthrough the clutter. The goal is to raise awareness and to get people to like you.2.    A utility...