As the economy fluctuates and there’s no clear direction, US shoppers are now developing and enhancing their coping and survival strategies. IRI has done a tremendous amount of work to understand how consumers are adapting to the economic landscape and how their behavior is being transformed....
Much has been written in recent week’s about America’s shrinking middle class and it seems that there are fast becoming two target audiences; an affluent group and then those trying to make the most of the limited budgets they have. While it’s easy to imagine what the affluent...
Take a read of Paul Donovan’s post on FT’s Alphaville and he will introduce you to a new concept- The “Environmental Credit Crunch”- which defines a new world of scarce resources and significant constraint. While most economies are no strangers to rising prices and the...
Corporate mission statements have come in for a lot of ridicule recently because they represent the problem of supposedly very human communication, that's designed by committee. Not that I have anything against CVS/Caremark, but this is a pretty good, but typical statement of mission, vision and...
This letter appeared in the Financial Times newspaper today. Dear Economist,Having recently acquired a personal video recorder, I find myself using the time-shift facility when watching commercial TV.ADVERTISEMENT ( a web advertisment appeared here!!)I
start watching a programme around 15 minutes...