November 1, 2007
Fortune has a good story about VF's Nautica brand, which seems to be having some trouble competing with department store brands and the category leader Polo. VF has long adopted a strategy of acquiring brands with limited distribution and leveraging its muscle at a department store level, to grow...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
