Duncan Watts, Professor of Sociology at Columbia University, was recently interviewed on the topic of viral marketing for HBR’s Ideacast series.Watts started out by explaining how viruses work, highlighting how it’s well known to science that a small number of people start epidemics....
Yesterday, beverage giant Diageo, held an annual investors conference, where it into considerable detail about all aspects of its global business. Marketing got a seat at the top table and considerable time and attention to explaining the company’s thinking about the new environment and how...
Here are 7 new rules for brands wanting to play in the new landscape of online video, it's a follow up to the previous post on big brands experimenting with online video.1. Creativity Rules- The bar has been raised to 11In the past, when brands used to look at creativity, they...
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