Influx

Spotted in a bar in Belize. The intrigue of that poker game. To get people to talk, they've got to know something about it. They've got to be made curious. You've got to get them asking questions.It's that (secret) in this "ad" that does all the hard work here.Posted by Ed Cotton

Duncan Watts, Professor of Sociology at Columbia University, was recently interviewed on the topic of viral marketing for HBR’s Ideacast series.Watts started out by explaining how viruses work, highlighting how it’s well known to science that a small number of people start epidemics....

Everyone these days is talking about viral marketing and memes, but it's often a tough concept to grasp, it appears so intangible. So here's a great real world example for you. Improv Everywhere are a NYC performance group who are all about doing great stunts (100s of blue shirts invade Best Buys,...