November 23, 2007
A post appeared on Techcrunch recently the created something of a frenzy around the ethics of viral videos and their marketing. For any of you who believe ethics are involved, forget it. It appears people are doing whatever they can to game the system to their advantage, employing tactics that...
June 24, 2007
At this year's Cannes Lions, jury wanted to show the world of advertising has changed, so they and gave the Grand Prix to Dove’s Evolution spot. The effort was rewarded for two reasons:1. It shows that there’s life beyond the 30sec television spot.2. ...
April 25, 2007
Will Ferrell's Landlord film has been an incredible success, generating over 15 milion views in a short period of time. Interestingly, the film isn't available on You Tube and can't be embeded in other sites. The only way to view it is on Ferrell's new site Funnyordie.com.Forbes Magazine has an...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
