Influx

News coming out of Australia this week that Virgin is planning a complete overhaul of the airline's identify and image. The airline's CEO is not ruling out the idea of scrapping the Virgin name all together. This comes as shocking news for many given our memories of an era when the Virgin brand...

This month's Inc Magazine has an interesting story about Zappos and Amazon that makes it very clear why Amazon acquired them. Here are some of the key points:1.  Always imagined Zappos as selling more than shoes- used Virgin as a model, but instead of being all about being "hip and cool",...

Richard Branson has just announced plans to launch a high street bank in the UK by 2011. It's likely Virgin will acquire a player to make this happen. On the surface, it appears there could be a better time for Virgin to enter the banking sector. A time when the credibility of the established...

Virgin America has teemed up with HBO's Entourage. Smart move because the sensibility of both the show and the brand are a perfect fit with Virgin. It's something you can't imagine another carrier doing and clearly sets Virgin apart from the rest of the carriers. Clearly the airline industry is...

There was a good piece in the New Yorker, a couple of weeks back, by James "Wisdom of the Crowds" Surowiecki on why consumers tolerate delays on airlines. "In other words, we’re stuck with the current system, because it isn’t really in any airline’s interest to try to change it....