May 7, 2007
Many brands jumped onto Second Life because of the PR impact; there was a time when a mere appearance in the virtual world guaranteed a story. Brands were attracted because for limited out of pocket they could break through and garner attention. Obviously, things have moved on a little and the PR...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
