I’ve been a long-term admirer of GOOD- it’s one that has some people confused who want to put it into a nice little box. That’s GOOD’s beauty, it’s more than a magazine on a media schedule- it’s something bigger and stronger than that. I just got an email from...
We all know about Groupon’s failed attempt at irony during the Superbowl and its founder’s humble beginnings helping activists and non-profits connect and take action, but what’s it’s mission and vision? While there’s certainly a benevolent side to Groupon, but as...
Corporate mission statements have come in for a lot of ridicule recently because they represent the problem of supposedly very human communication, that's designed by committee. Not that I have anything against CVS/Caremark, but this is a pretty good, but typical statement of mission, vision and...
A nice piece in the weekend's NYT from Ford's CEO Alan Mullaly about the importance of corporate vision. His explanation suggests that's it's all about motivating your employees to rise above the expect and to go for a bigger prize."One of my favorite stories is an analogy where this reporter...
Giant corporations,leaders in their respective categories often come in for their fair degree of criticism. There’s often something about the ubiquity and success that brings out the haters, Coca-Cola, Levi’s, Starbucks, Nestle and The Gap have all found themselves targets.However,...