June 22, 2007
Coca-Cola recently purchased Vitamin Water for $4.1 billion, it was a high price to pay, but the brand has been truly imaginative and innovative; in both it's product formulation and marketing.Contrast Vitamin Water, with a press release I saw this morning. Leading Brands launches "STOKED".The name...
May 23, 2007
With demand for CSDs tumbling worldwide, Coke appears to be back in acquisition mode. Rumors are circulating that the Atlanta giant is about to purchase Glaceau, the makers of the very succesful Vitamin Water brand. This is a great move for Coke because Vitamin Water seems to be delivering the...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
