Today was the last day of the Idea Forum in Bucharest and this morning was workshop time.My teams were given the task of building a 2.0 strategy for a fictional 300 year old Romanian vodka brand. The big problem was they only had 40 minutes to do it, but the hastily formed The AA Team and...
While veteran vodka brand Absolut was busy launching its latest ad campaign, upstart Vodka 360 was just coming out of the gate. Absolut might not fear 360, but this new brand is focusing single-mindedly on the environment as a platform. From the process to the packaging; 360 is trying to be squeaky...
Stolichnaya vodka is another example of a brand creating a three dimensional experience in the real world.This Wednesday, Stolichnaya vodka will open the Stoli “hotel” in LA, not a permanent fixture, but a pop-up venue inspired by the Hotel Moscova; the hotel shown on the vodka brand's...