Influx

In a world where getting noticed seems all the rage, it’s sometimes easy to forget that brands need to play in both camps- they need the awareness and attention on one hand and on the other they need to intrigue and engage their fans by helping them participate in the discovery process. The...

According to Campaign, VW is looking for a social media agency in the UK. This will add another partner to the company's already expansive communications roster, add incremental fees and mean there's more to manage and co-ordinate. In a an environment where budgets and resources are being...

There's a lot of buzz for this viral video from VW (currently close to 2 million views on YouTube). It's clever and entertaining, but I keep wondering why it is we like it and I can only assume it's because it shows a brand really going out of its way to make people's lives more fun. You could hire...

"The most important thing to remember is that creating a beautifully simple experience is incredibly complex. To succeed planners needs to reach a level of breath and depth as never before. Breath because not are only briefing creative but also designer, technologist and user experience architect....

When Porsche brings out a radical concept, the Panamera, a 4 seater sedan, you kind of expect it to remain a Porsche, but just like the Cayenne SUV, it's still basically a VW.VW group has plans to extend the new Porsche platform to its other brands Bentley, Audi, Bugatti and perhaps even...

In a time where we are being driven to desire the natural and the remote, it's fascinating to see somebody take a different take and look at "escape" in an urban context. A Scottish theater company. Magentic North, is staging a production of Henry Thoreau's Walden in a car park. Bldblog has a nice...

Sometimes advertising can come close to art. This is a great example from VW UK that opens-up a new thought and territory around night driving. The idea to turn night driving from something that's fearful and dull, to a place of discovery, makes for a very nice strategic thought, but that's just...

Early in 2006, VW announced it was producing a new three-wheeler vehicle, the GX3 (shown in the video below).By the end of 2006, VW had cancelled its plans for the GX3, disappointing many prospective customers.Since we now live in a Web 2.0 world, where “Brand You” has power, a few of...