Yesterday, Wal-Mart made an acquisition of a company One Riot. It’s a purchase that could easily escape most people’s radar, since the company is tiny and focused in a very specialized area. On paper, the company is in the mobile space and provides ad targeting technology, but if you...
The recent NYT article on sales trends at Home Depot and Wal Mart has some great clues into how consumers are changing habits in the light of economic downturn.1. Food stays on the list, clothes and furniture don't2. People are trading down to private label3. People trading down the protein ladder...
Wal-Mart has launched a number of green initiatives in the last 24 months, but all of them have been internally focused. A couple of days back, the company went further than it's even done by bringing its suppliers into the mix. It's picked some categories and is asking suppliers in DVDs,...
A new pilot study from POPAI looks at how UK shoppers engage in retail marketing at Morrisons and ASDA/Wal-Mart stores.It reveals just how challenging the battle for consumer attention has become."534 shoppers enter the store per hour; shoppers are exposed to 1.6
pieces of marketing materials per...