Influx

Challenged with the image of "Whole Paycheck", Whole Foods looks to add a service dimension to its brand delivery by showing customers how to shop on a budget.Posted by Ed Cotton

The latest data from Nielsen shows that the organic food marketplace is growing rapidly (+28%) last year,  but there's no category where organic has reached a 10% share. Milk is the largest, with 7% of sales, but overall, organic only accounts for just over 1% of total sales. Obviously,...