Influx

Gaming has locked itself into such a narrow focus, it's hard for it to imagine a route beyond the expected. Instead of thinking of the potency of a connected device, most console manufacturers and game developers, think narrowly about play. How about thinking about Play + blank..You can imagine a...

I am interested in the idea of brands delivering something in their products that I am terming- malleability. Meaning, do they allow themselves to be easily adapted and changed for new uses?This is basically hacking. The Wii is one of the more interesting ones of the moment because of its cultural...

Gaming is about to undergo a major revolution; the success of Nintendo’s Wii has woken publishers, developers and the console manufacturers to the potential reality of a genuine mass market. Everyone loves to play, but for too long gaming has defined itself and marketed to the stereotypical...

Sometimes, working in marketing, it's easy to forget the hard work that goes into making stuff.So here's a look at how some things get made. The WiiMcClaren carsHairdryersSony-Ericsson phonesMartin GuitarsAirbus A380Posted by Ed Cotton

Peter Moore, VP of Xbox, in a recent Bloomberg interview, higlighted the need to expand his brand's franchise. ``If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people,'' said Peter Moore, a...

At the WOMMA Basic Training conference in New Orleans, we got the chance to hear the story behind the launch of Nintendo’s Wii from Stephen Jones of Golin Harris and Perrin Kaplan, VP Marketing at Nintendo. Obviously Wii is a great product and was destined to be a success from the get go, but...

Back in December, we made a number of predictions for 2007. Number 8 on the list was the prediction that 24 Hour Fitness will team up with Wii. Although this has happened yet, we now have more hope, because today news broke of a personal trainer in Scotland who is using the Wii for workouts. Influx...