Influx

Microsoft’s Kinect has been massively successful, originally built as a reactive response to Nintendo’s Wii, it’s a technology that’s been hacked, played with and manipulated way beyond its original intent. Microsoft has no idea of its potential, but when hackers played,...

Perhaps the marketing experts have been wrong for years when they have told brand owners to be very careful with every element of communication and to handle every little PR challenge with added smarts. Could it be that brands are becoming just like Bill Clinton or even "The Terminator" in that...

Peter Moore, VP of Xbox, in a recent Bloomberg interview, higlighted the need to expand his brand's franchise. ``If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people,'' said Peter Moore, a...