July 18, 2007
Judging from some recent polls in the US and UK, there’s awareness of the environmental issue, but very little consumer action. According to Yankelovich, 37% of American consumers feel "highly concerned" about environmental issues, but only 25% feel highly knowledgeable about. And only...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
