A few days ago we did a story on the new capsule hotel brand, YOTEL. As a follow up to this, we asked Jo Berrington, who runs marketing for the fledgling brand, a couple of quick questions. 1. What social and consumer trends do you feel inspired the creation of Yotel?Consumers - quite...
YOTEL, the revolutionary cross between luxury airline travel and Japanese capsule hotels, has finally made its much-anticipated arrival in Gatwick Airport, London. Founder Simon Woodroffe named it after his other successful venture, YO! Sushi and made it his aim to provide travelers with a...