The news cycle within the world of new media is pretty rapid and it’s almost expected that we will hear some kind of announcements from the major players on a weekly basis. However, this week might be more important than others, because when you take a step back and look at what each of the major...
Twitter might be the brand with optimum buzz at the moment, but it's not enough to take the brand to the next level. With Twittergate last July, a number of sensitive documents were "stolen" including one that defined the company's mission which is "to be the pulse of the planet". Judging by some...
From YouTube's blog..."In mid-2007, six hours of video were uploaded to YouTube every minute.
Then it grew to eight hours per minute, then 10, then 13. In January of
this year, it became 15 hours of video uploaded every minute, the
equivalent of Hollywood releasing over 86,000 new full-length...
You can't create something culturally relevant without an understanding of contemporary culture and its manifestations. The "Unboxing Video" category has been with us for years and its format is widely recognized and understood by tech geeks. It's a sub-genre of new media that's ready, primed and...
The idea of brand as media, is something I have gotten tired of talking about.Here's yet another brand creating its own channel of content. "This is the YouTube channel for the Social Media Communications team at
Nokia. We'll be posting as many videos on Nokia stories, products,
services, and...
The French act Daft Punk have been around for over 10 years, but have recently returned to dominance through a series of impressive live shows. I was wondering if all those hand videos on the internet had also helped the band in someway?It all started with this one in June 2007. This was the first...
A few days back, I wrote about the rise of YouTube as a serious media entity; often ridiculed for hamster videos and teenage rants, the channel is now moving into the big leagues; playing a significant role in the US 2008 Election debates and its recent announcement to partner with the World...
Posted by Ed Cotton
YouTube has often been ridiculed as a media outlet, with analysts pointing to hamster videos and ranting teensHowever, YouTube has a different target in its sights, it's clearly trying to build credibility as a media and is inserting its brand into all kind of interesting places from the 2008 US...
A post appeared on Techcrunch recently the created something of a frenzy around the ethics of viral videos and their marketing. For any of you who believe ethics are involved, forget it. It appears people are doing whatever they can to game the system to their advantage, employing tactics that...
For months, analysts have been speculating about how the mighty Google is going to make money from YouTube and all kinds of suggestions and schemes about new ad units and formats have been raised. In the fashion of a true innovator, Google has made a lateral move by offering video content as part...
As online video explodes and fragments, new entrants are emerging to lead new niches. One interesting example is Firebrand, who've decided to focus on advertising as their lead form of content. I emailed Shari Leventhal, the company's Chief Marketing Officer to learn more, ahead of the site's...
Given the growth of online video, it's surprising that no one has really thought of the opportunity with product placement. However, it looks like BrandFame is one company looking to exploit the space by matching producers with brands.Posted by Ed Cotton
Relevance is an important component of brand success; consumers need to know that the brand gets and understands them and their needs. What happens if relevance is changing at a faster pace than brands imagine? Most big brands keep track on trends and it’s widely understood that trends move...
Pew’s latest report on online video consumption is an interesting read. It shows that although viewing is starting to mainstream (57% of all internet users have watched video online), it’s still got some ways to go to become a major challenger to traditional media (only 19% watch online...