
So, why is it back?
1. GM can no longer afford to be boring
It's exactly the kind of thinking that GM has to make if it wants to survive and bring people and excitement back to the company.
As a concept, the Camaro blew people away with its aggressive styling that harks back to the original. However, instead of just being a facsimile of the past, GM's designers have created a cool contemporary rendition.
In the past, concepts were just there for show, Detroit often never had the attention of making the product. They just wanted for people to talk about at the auto shows. At least this time, GM picked up on the buzz and pressed the button to go ahead.
Eighteen months ago Influx speculated that design could save GM , with the Camaro and Saturn Sky, it now looks like they are now starting to believe this.
2. Consumers are looking for a new form of expression
Detroit has been trying to tap into the emotional opportunity of patriotism for some time, but you really need a car that makes people feel good about themselves, if you want to pull this off.
Ford did this well with the latest Mustang, but GM's new Camaro pushes that idea to the edge.
The new Camaro is the stuff of Clotaire Rapaille's reptilian dreams, it's no cortex car, While the Hummer was also a reptilian statement, it was and idea born of fear and the need for safety and invincibility.
The new Camaro taps into a new desire for self-expression, rebellion and non-conformity. It's for people who are sick of being stifled by the "padded cell like" rigidity of the SUV "box" and want to find a new way to define themselves, without giving up on their aggressive side.
They've ruled the off-road, now they want to rule the open road.
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