April 17, 2003
10-24 year olds are spending 13 percent of their disposable income on wireless services and extras, from subscription fees to ring-tones to text messaging. The percentage is growing each month and is noticeably pulling disposable income away from other traditionally teen-targeted categories. In our research, teens say text messaging and other mobile services are more necessary and ‘worth their money’ than clothing, cars or food.
AT&T is launching Prepaid Web Cents cards, taking the successful phone card model into the growing space of small, online purchases. Though teens are the primary target, the cards are also being positioned as ways for web-users to make purchases anonymously (did someone say porn?)
MTV and Virgin are teaming up to launch a wireless brand called *MTV, which will allow Virgin Wireless subscribers to interact with and access MTV and MTV.com content.
Motorola's new IM-FREE product allows kids to...